Sports Osaka tops Serena as world’s highest-paid female athlete

Osaka tops Serena as world’s highest-paid female athlete

-

- Advertisment -


RELATED PRODUCTS

Loading......
 

Serena Williams Naomi Osaka tennis

(FILES) In this file photo taken on September 08, 2018, US Open Womens Single champion Naomi Osaka (L) of Japan with Serena Williams at the 2018 US Open at the USTA Billie Jean King National Tennis Center in New York. (Photo by TIMOTHY A. CLARY / AFP)

Japanese tennis star Naomi Osaka has become the world’s highest-paid female athlete, making $37.4 million in the past 12 months for an earnings record, Forbes magazine reported Friday.

The 22-year-old Asian star, a two-time Grand Slam champion, edged US rival Serena Williams by $1.4 million in prize money and endorsement income over the past year.

ADVERTISEMENT

Both shattered the old single-year earnings mark of $29.7 million set in 2015 by Russia’s Maria Sharapova, who retired in February with five Grand Slam titles, including a career Slam.

“To those outside the tennis world, Osaka is a relatively fresh face with a great back story,” University of Southern California sports business professor David Carter told Forbes.

FEATURED STORIES

“Combine that with being youthful and bicultural — two attributes that help her resonate with younger, global audiences — and the result is the emergence of a global sports marketing icon.”

Osaka, whose father was born in Haiti and whose mother is Japanese, ranks 29th on the 2020 Forbes list of the world’s 100 top-paid athletes, four spots ahead of Williams, who has won 23 Grand Slam singles titles.

The complete list, due to be released next week, has not featured two women since 2016, according to the magazine.

Williams, 38, had been the world’s highest-paid female athlete in each of the past four years. Sharapova ruled for the five years before that.

Williams had annual incomes from $18 million to $29 million and has collected nearly $300 million, much of it in endorsement deals.

Osaka won back-to-back Grand Slam titles at the 2018 US Open and 2019 Australian Open, her controversial and historic victory over Williams in the Flushing Meadows final the first Slam singles crown for a Japanese woman.

Osaka was a popular endorsement figure in Japan ahead of the now-postponed Tokyo Olympics and figures to remain a sponsorship dream through next year’s rescheduled Games.

ADVERTISEMENT

Nike signed an apparel deal with Osaka last year that paid her $10 million in the past year and runs through 2025. Other endorsement deals include Nissan and Yonex racquets.

Since Forbes began tracking women athletes’ income figures in 1990, tennis players have topped the annual list of female top income earners every year.

Read Next

EDITORS’ PICK

MOST READ

Don’t miss out on the latest news and information.

Subscribe to INQUIRER PLUS to get access to The Philippine Daily Inquirer & other 70+ titles, share up to 5 gadgets, listen to the news, download as early as 4am & share articles on social media. Call 896 6000.

For feedback, complaints, or inquiries, contact us.

 


RELATED PRODUCTS

Loading......
 

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

31 Thoughts podcast: ‘A long way to go with uncomfortable conversations’

"This moment has to lead to action," says Kim Davis, the NHL’s executive vice president for social impact, growth initiatives and legislative...

Girl, 8, killed by hornets who stung 65 times after she became stuck in fence in Malaysia

AN EIGHT-YEAR-OLD girl was killed after being stung 65 times by a swarm of hornets when she became trapped...

London-based Verne Global, which provides data center tech for high performance computing, raises $27M to expand its Icelandic data center campus (Annie Musgrove/Tech.eu)

About This Page This is a Techmeme archive page. It shows how the site appeared at 7:35 AM ET, June 3, 2020. The most current...

Lea Michele Apologizes After Samantha Marie Ware’s Bullying Accusation: ‘I Will Be Better’

After being slammed by a former ‘Glee’ co-star for her response to George Floyd’s death, Lea Michele has issued...
- Advertisement -

FOOD TRIP: 6 Must-Try Foods in Pangasinan

Must-Try Foods in Pangasinan Table of Contents With every travel plan, food eventually finds its way into the discussion. Food, after...

Saudi Arabia poised to reverse extra production cuts as Opec+ meets

Saudi Arabia is set to unwind the extra production cuts it pledged last month, increasingly confident that the grand...

Must read

31 Thoughts podcast: ‘A long way to go with uncomfortable conversations’

"This moment has to lead to action," says Kim...

Girl, 8, killed by hornets who stung 65 times after she became stuck in fence in Malaysia

AN EIGHT-YEAR-OLD girl was killed after being stung 65...
- Advertisement -

You might also likeRELATED
Recommended to you